Innovating new financial products using AI Executive Summary Banks and other financial institutions have been using AI to strengthen their security environment, improve their regulatory compliance and automating several internal processes such as Customer Onboarding, Credit Appraisal etc., The strength of any new technology lies in enabling rapid growth of adopters. Traditionally, financial institutions developed products around customer segments, regulatory requirements and periodic market research. Savings accounts, loans, credit cards, insurance products and investment products are generally designed as standardized offerings with limited ability to adapt to individual customer circumstances. Artificial Intelligence (AI) is fundamentally changing this model. AI enables financial institutions to move from product-centric banking to customer-centric, intelligence-driven financial services. The combination of Artificial intelligence, machine learning, generativ...